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Improving the Motivation and Retention of Online Students through the Use of ARCS-Based E-Mails
ARTICLE

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American Journal of Distance Education Volume 22, Number 3, ISSN 0892-3647

Abstract

This study examined the use of ARCS-based, motivational mass e-mail messages designed to improve the motivation and retention of students enrolled in an online, entry-level, undergraduate computer applications course. Data from the Course Interest Survey, based on Keller's ARCS model, were gathered and analyzed for two online groups (one treatment and one control) and compared with a face-to-face class for differences in attention, relevance, confidence, satisfaction, and overall motivation. Based on the analysis, this article argues that simple, cost-effective, and easy-to-design mass e-mail messages show potential for addressing some of the motivational needs and retention concerns of online students. (Contains 6 tables.)

Citation

Huett, J.B., Kalinowski, K.E., Moller, L. & Huett, K.C. (2008). Improving the Motivation and Retention of Online Students through the Use of ARCS-Based E-Mails. American Journal of Distance Education, 22(3), 159-176. Retrieved August 18, 2019 from .

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