You are here:

Flowing in the Internet, Motivation in Web Navigation and Communication
Article

WEBNETJ Volume 2, Number 1, ISSN 1522-192X Publisher: Association for the Advancement of Computing in Education (AACE), Chesapeake, VA

Abstract

The World Wide Web (Web) represents a tremendous opportunity to redefine our notions of both education and commerce. This new technology poses a tremendous burden on the designer. While it allows a company easy reach to many customers, the same flexibility also allows a customer to reach the company's competitors at a mouse click. Retaining a customer's interest, or motivation, will be a major design issue as Web use becomes mainstreamed and users' sophistication and confidence grew. This paper explores the relationship between flow experience, motivational design issues and structures of Web based activity, focusing both in the hypermedia and hyperpersonal aspects of the new technology.

Citation

CHAN, T.S. (2000). Flowing in the Internet, Motivation in Web Navigation and Communication. WebNet Journal: Internet Technologies, Applications & Issues, 2(1), 52-59. Charlottesville, VA: Association for the Advancement of Computing in Education (AACE). Retrieved July 19, 2019 from .

References

View References & Citations Map

These references have been extracted automatically and may have some errors. Signed in users can suggest corrections to these mistakes.

Suggest Corrections to References