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Media Analysis Tools Workshop
PROCEEDINGS

, American Airlines Corporate FlagShip University, United States

WebNet World Conference on the WWW and Internet, in San Antonio, Texas Publisher: Association for the Advancement of Computing in Education (AACE), Chesapeake, VA

Abstract

How are delivery media selected in your organization? "Flavor of the month?" "What has always been done before?" "What management or the customer dictates?" Is there a certain sequence of events that lead to the selection of the most appropriate delivery media for a particular business issue? If you answer "Yes" to any of the choices of how media are selected and are uncertain about the sequence of events, read on! There is a systematic process for media selection that begins with an organizational assessment, resulting in objectives for the solution, leading to the selection of the most appropriate media. There are also tools associated with each of the parts of this system; a system considered by many to be the most complete media analysis and selection model in existence today.

Citation

Lee, W. (2000). Media Analysis Tools Workshop. In Proceedings of WebNet World Conference on the WWW and Internet 2000 (pp. 5-10). San Antonio, Texas: Association for the Advancement of Computing in Education (AACE). Retrieved August 20, 2019 from .

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