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Improving the apetite for learning with SALT: Social Sales Training in Retail Banking
PROCEEDINGS

, zeb/rolfes.schierenbeck.assoc, Germany ; , Steinbeis University Berlin, Germany

E-Learn: World Conference on E-Learning in Corporate, Government, Healthcare, and Higher Education, in Montréal, Quebec, Canada ISBN 978-1-880094-98-3 Publisher: Association for the Advancement of Computing in Education (AACE), San Diego, CA

Abstract

The School of Management and Innovation at Steinbeis University Berlin and the Sparda group of cooperative banks have developed a new model for using Web 2.0 applications to secure sustainable success in Sparda SALes Training (SALT). The project involved four steps. First, training needs were ascertained across all sales project teams at Sparda banks. Next, the experts worked out learning solutions for selected Sparda banks and wrote teaching concepts. Once training programs had been implemented, they were then evaluated. Positive learning experiences were, to a large extent, influenced by good preparation, but learning satisfaction and being prepared to recommend a course to others generally developed during the learning process.

Citation

Hasebrook, J. & Rodde, S. (2012). Improving the apetite for learning with SALT: Social Sales Training in Retail Banking. In T. Bastiaens & G. Marks (Eds.), Proceedings of E-Learn 2012--World Conference on E-Learning in Corporate, Government, Healthcare, and Higher Education 1 (pp. 604-610). Montréal, Quebec, Canada: Association for the Advancement of Computing in Education (AACE). Retrieved January 15, 2019 from .

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