You are here:

Business Opportunities for the Educational Games Industry - Guidelines for a Strategic Shift
PROCEEDINGS

, University of Coimbra, Portugal

Global TIME, in Online, Publisher: Association for the Advancement of Computing in Education (AACE)

Abstract

Companies that develop games for educational purposes have good reasons for defending the use of games in learning contexts. Yet, they face severe problems that commercial games companies do not have. We propose a group of solutions for educational games companies make a successful strategic shift. These solutions not only will bust their business but will also promote a more effective and frequent use of games in learning contexts.

Citation

Cacao, R. (2011). Business Opportunities for the Educational Games Industry - Guidelines for a Strategic Shift. In Proceedings of Global TIME -Online Conference on Technology, Innovation, Media & Education (pp. 248-253). Online,: Association for the Advancement of Computing in Education (AACE). Retrieved October 15, 2019 from .

Keywords