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Journal of Marketing Education

2004 Volume 26, Number 3

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Table of Contents

Number of articles: 2

  1. Creating and Diffusing a Technology Champion Course

    Neil Granitz & Paul Hugstad

    Excitement has been generated for using Internet technology as a vehicle to further numerous educational objectives, including enhanced student learning, greater integration of business school... More

    pp. 208-225

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  2. Academic Integrity in the Business School Environment: I'll Get by with a Little Help from My Friends

    Kenneth J. Chapman, Richard Davis, Daniel Toy & Lauren Wright

    The incidence of academic dishonesty has been increasing throughout the past few decades. Past research has indicated that business students cheat more than their peers in other disciplines across ... More

    pp. 236-249

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