Using the ARCS Model To Design Multimedia College Engineering Courses

Bonnie Shellnut; Timothy Savage; Allie Knowlton

Selected Research and Development Presentations at the National Convention of the Association for Educational Communications and Technology (AECT) Sponsored by the Research and Theory Division 1998 (February 1998)

This paper describes how a Wayne State University (Michigan) multimedia design team is applying Keller's ARCS (Attention, Relevance, Confidence, and Satisfaction) Model of Motivational Design to the entire process of design, development, and...