Search results for author:"Rohan Miller"
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A Preliminary Review of Online Role-plays as a Tool for Experiential Learning in Marketing Education
World Conference on E-Learning in Corporate, Government, Healthcare, and Higher Education 2008 (Nov 17, 2008) pp. 144–149
Compared to marketing practitioners, marketing educators often lag in the adoption of e-learning technology. This paper explores the use of online role-plays to present learners with enhanced opportunities for interactive and experimental learning...