Search results for author:"Qamar Farooq"
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Impact of Comic Factor in TV Ads on Buying Behavior of University Students
Qamar Farooq; Nouman Shafique; Muhammad Mahboob Khurshid; Naveed Ahmad
International Letters of Social and Humanistic Sciences Vol. 49 (Mar 10, 2015) pp. 12–20
This study was carried out to find out the impacts of comic factor in TV advertisement on buying behavior of college and university students. Questionnaire was designed and used to gauge the effects of comedy in advertisements. Sample size was 120...