Search results for author:"Leyland Pitt"
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Internet Research Vol. 7, No. 1 (1997) pp. 5–8
Although web browser caching speeds up retrieval, reduces network traffic, and decreases the load on servers and browser's computers, an unintended consequence for marketing research is that Web servers undercount hits. This article explores...
Decision Sciences Journal of Innovative Education Vol. 9, No. 3 (September 2011) pp. 485–492
The rise in interactive digital media has catapulted faculty-student contact abilities from the traditional Web 1.0 model to a post-Web 2.0 world where students and faculty can have much more interaction in classroom exchanges. Since business cases...