Search results for author:"Gwo-Hshiung Tzeng"
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A Hierarchy Fuzzy MCDM Method for Studying Electronic Marketing Strategies in the Information Service Industry
International Academy for Information Management Annual Conference 1998 (December 1998)
In this paper, the impacts of Electronic Commerce (EC) on the international marketing strategies of information service industries are studied. In seeking to blend humanistic concerns in this research with technological development by addressing...
Cloud E-Learning Service Strategies for Improving E-Learning Innovation Performance in a Fuzzy Environment by Using a New Hybrid Fuzzy Multiple Attribute Decision-Making Model
Interactive Learning Environments Vol. 24, No. 8 (2016) pp. 1812–1835
The purpose of this study was to address this problem by applying a new hybrid fuzzy multiple criteria decision-making model including (a) using the fuzzy decision-making trial and evaluation laboratory (DEMATEL) technique to construct the fuzzy...