Search results for author:"Gary_L_Karns"
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An Update of Marketing Student Perceptions of Learning Activities: Structure, Preferences, and Effectiveness
Journal of Marketing Education Vol. 27, No. 2 (2005) pp. 163–171
Many changes have occurred in the context of marketing education during the past decade, including the increased use of new technology-based and experiential pedagogies. To update the understanding of how students in advanced marketing courses...