Search results for author:"Eileen_Weisenbach_Keller"
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Marketing Education Review Vol. 22, No. 1 (2012) pp. 51–59
We have devised a Web-based learning ecosystem (LECOS) that aligns marketing curriculum, course design, technology, instructors, students, as well as external stakeholders--a system that integrates traditional teaching methods with technological...
Marketing Education Review Vol. 23, No. 1 (2013) pp. 23–29
The complexities of integrating client-based projects into marketing courses provide challenges for the instructor but produce richness of context and active learning for the student. This paper explains the integration of Web-based peer...