Search results for author:"Caroline Lego Muñoz"
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World Conference on E-Learning in Corporate, Government, Healthcare, and Higher Education 2010 (Oct 18, 2010) pp. 1953–1958
Recent studies show that 95% of university students use the popular social networking site, Facebook. We share survey data collected in the spring of 2009, from undergraduate and graduate students regarding their attitudes toward Facebook. We...
Journal of Marketing Education Vol. 37, No. 2 (August 2015) pp. 88–103
The purpose of this research is to examine how the topic of social media has been integrated and executed within academic institutions and marketing courses. An exploratory survey of marketing educators that taught social media in their course(s)...