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Challenges of Being an Instructional Designer for New Media Development: A View from the Practitioners

, , , , University of Texas-Austin, United States

Journal of Educational Multimedia and Hypermedia Volume 11, Number 3, ISSN 1055-8896 Publisher: Association for the Advancement of Computing in Education (AACE), Waynesville, NC USA


Students studying the field of instructional design, and soon-to-be practicing instructional designers, often learn about the field through well-planned curricula that is comprised of coursework of theoretical foundation and valuable hands-on experience. What they cannot obtain through this coursework, however, are the challenges today's instructional designers face in an environment where new media technology changes at a rapid pace and where technology can drive the design. This article reports a study conducted with 11 practicing instructional designers at varying stages of their career in new media development to ascertain (a) what their responsibilities are, (b) what challenges they face, (c) how they meet those challenges, and (d) what skills are important for being an effective instructional designer. This article is intended to bring awareness to not only students, who will soon become instructional designers, and their teachers but also to those in the field who may be confronted with similar challenges.


Gibby, S., Quiros, O., Demps, E. & Liu, M. (2002). Challenges of Being an Instructional Designer for New Media Development: A View from the Practitioners. Journal of Educational Multimedia and Hypermedia, 11(3), 195-219. Norfolk, VA: Association for the Advancement of Computing in Education (AACE). Retrieved March 22, 2019 from .


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