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Retention and Motivation: Revisiting the Tech Song

, Walden University; Kaplan University, Online, United States

EdMedia + Innovate Learning, in Victoria, Canada ISBN 978-1-939797-03-2 Publisher: Association for the Advancement of Computing in Education (AACE), Waynesville, NC


Retention is one of the most important issues in higher education today. Studies show a direct correlation between retention and motivation. In an online environment, technology influences both retention and motivation. Taking into consideration the ARCS model of Keller (1987, 1999), the online/digital design principles of Mayer (2009), and current research on motivation, technology trends, and retention strategies, this presentation will explore how technology can enhance motivation in adult learners, which can increase retention in online programs. Technology and design do not create motivation; rather, they are tools to assist in creating an environment conducive to motivation. Specifically, the outcomes of retention and motivation converge; additionally, best practices of using technology not only enhance learning but also create an environment of motivation in the online classroom.


Ellsworth, E. (2013). Retention and Motivation: Revisiting the Tech Song. In J. Herrington, A. Couros & V. Irvine (Eds.), Proceedings of EdMedia 2013--World Conference on Educational Media and Technology (pp. 741-748). Victoria, Canada: Association for the Advancement of Computing in Education (AACE). Retrieved December 14, 2019 from .


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