A pilot study of the Interface Design of Cross-Cultural Web sites Through the Usability Testing of Multilanguage Web sites and the Preferences of Taiwanese and American Users
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Authors
JEMH Volume 23, Number 3, July 2014 ISSN 1055-8896
Abstract
By conducting usability testing on a multilanguage Web site, this study analyzed the cultural differences between Taiwanese and American users in the performance of assigned tasks. To provide feasible insight into cross-cultural Web site design, Microsoft Office Online (MOO) that supports both traditional Chinese and English and contains an almost identical interface design between the two language environments, was investigated. The results indicate that no substantial difference in the use of MOO existed between Taiwanese and American users. Both groups tend to use the search function to find information and locate unknown functions, and did not the menu directly. Moreover, the Taiwanese and American users exhibited similar interface design and color preferences when using the Web site. However, differences in user preferences regarding the motion elements and style of the buttons were apparent. Suggestions for cross-cultural Web site design and the direction of future research are discussed in this work.
Citation
Ku, D.T. & Chang, C.C. (2014). A pilot study of the Interface Design of Cross-Cultural Web sites Through the Usability Testing of Multilanguage Web sites and the Preferences of Taiwanese and American Users. Journal of Educational Multimedia and Hypermedia, 23(3), 233-251. Waynesville, NC USA: Association for the Advancement of Computing in Education (AACE). Retrieved March 28, 2024 from https://www.learntechlib.org/p/147303.
© 2014 AACE