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Examining the Influence of Gender on the Modality Effect

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Journal of Educational Technology Systems Volume 39, Number 1, ISSN 0047-2395


This study aimed to investigate the effects of modality and gender on learning from a computer-based matrix graphic organizer. A 2 x 2 factorial experiment was created by crossing two presentation modes (visual text vs. spoken text) and gender. Dependent measures included transfer and comprehension tests. Results revealed a significant modality by gender interaction on the transfer test. These results suggest that when the goal of learning is to transfer information to new contexts, males benefit from a dual mode presentation of text, whereas females benefit from a text only (single mode) presentation. This study adds to the literature by showing that gender is another factor to consider in conjunction with expertise and modality in multimedia learning. (Contains 2 tables and 3 figures.)


Flores, R., Coward, F. & Crooks, S.M. (2011). Examining the Influence of Gender on the Modality Effect. Journal of Educational Technology Systems, 39(1), 87-103. Retrieved December 10, 2019 from .

This record was imported from ERIC on April 19, 2013. [Original Record]

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