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Media Choice for Intra-School Communication: The Role of Environment, User, and Medium
ARTICLE

, , Open University of Israel, Israel

Journal of Educational Multimedia and Hypermedia Volume 20, Number 4, ISSN 1055-8896 Publisher: Association for the Advancement of Computing in Education (AACE), Waynesville, NC USA

Abstract

The influence of media richness, media attentional load, social influence and users' prior experience with media on selection of media to transmit different messages to peers within an educational organization was tested. Media were discriminated by all potential variables. Support was found for the role of prior experience and social influence in media choice. The influence of media richness was small and there was no impact of media attentional load. The results are discussed in relation to theories of media choice and some implications were raised.

Citation

Caspi, A. & Blau, I. (2011). Media Choice for Intra-School Communication: The Role of Environment, User, and Medium. Journal of Educational Multimedia and Hypermedia, 20(4), 337-360. Waynesville, NC USA: Association for the Advancement of Computing in Education (AACE). Retrieved December 12, 2019 from .