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Designing an Interactive Online Case Exercise: Process and Tools, Design Challenges, and Lessons Learned
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, Graziadio School of Business and Management, Pepperdine University, United States ; , eLearning Productions, United States ; , Graziadio School of Business and Management, Pepperdine University, United States

E-Learn: World Conference on E-Learning in Corporate, Government, Healthcare, and Higher Education, in Vancouver, British Columbia, Canada ISBN 978-1-939797-31-5 Publisher: Association for the Advancement of Computing in Education (AACE), San Diego, CA

Abstract

A professor in the online MBA program for working adults at the Graziadio School of Business and Management (Pepperdine University) collaborated with an instructional designer, located on the opposite coast, to create an interactive exercise in which students used Porter’s Five Forces model to analyze an industry. Developing the exercise, which incorporated the higher-order skills of critical thinking and evaluating alternatives, proved to be more challenging than expected. Decomposing the model and applying it to an industry case had unknown design challenges and technical issues that increased the time and funds to develop. However, this experience provided a model for future course enhancements - the policies and procedures developed will apply to all online courses. This paper discusses the process and tools used, design challenges, and lessons learned from the perspectives of the Assistant Professor of Strategy, the Senior Instructional Designer, and the Director of e-Learning.

Citation

Biseda, M., Schramm, G. & Stewart, S. (2017). Designing an Interactive Online Case Exercise: Process and Tools, Design Challenges, and Lessons Learned. In J. Dron & S. Mishra (Eds.), Proceedings of E-Learn: World Conference on E-Learning in Corporate, Government, Healthcare, and Higher Education (pp. 256-262). Vancouver, British Columbia, Canada: Association for the Advancement of Computing in Education (AACE). Retrieved June 16, 2019 from .

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