HOW TO GROW REVENUES IN AN UNCERTAIN WORLD?
JITE-DC Volume 6, Number 1, ISSN 2166-1316 e-ISSN 2166-1316 Publisher: Informing Science Institute
Should Syniverse, a company whose principal business involved routing text messages between telecom carriers, re-think its business? Rob Hammond, product executive for enterprise products, wonders if he focus the company on the products it knew, expanding the existing text messaging business into high growth mobile markets, or should he invest in expanding the new product of enabling mobile for business applications?
Hammond, R. (2017). HOW TO GROW REVENUES IN AN UNCERTAIN WORLD?. Journal of Information Technology Education: Discussion Cases, 6(1),. Informing Science Institute.