Connections for Community Education through Access Cable Television
In 1989, community access television emerged in Cleveland (Ohio) with the establishment of a non-profit corporation, the Cleveland Community Access Corporation (CCAC), providing five community access channels. Cuyahoga Community College (CCC) was closely associated with the project from the beginning, contributing significant technical, administrative, and staff support to the CCAC. The college now administers one of the access channels. CCC's primary target audience has been defined as the 75,000 homes in Cleveland with access to cable service. Other target audiences include community centers, schools, institutions, and businesses which have access to cable, as well as organizations with whom there may be direct interactivity or data exchange via institutional cable "loops." Broadcasts began in September 1989, with approximately 100 hours of programs per week, providing credit instruction, employment training/information, community service programs and college-related information. One week after cablecasting was initiated, the first live program aired, and since then programming has expanded to include occupational information, college basketball, and live credit courses. Due to the high cost of keeping a channel on the air and the inability to sacrifice air time to advertisers, CCC has had to choose its programing carefully. In addition, a firm institutional commitment in terms of both resources and philosophy has been indispensable. Despite the high costs and low potential for generating revenues, cablecasting has proven valuable to CCC by considerably improving distance education initiatives and providing another forum for promoting the college and its programs. (MAB)
Shumaker, P.E. Connections for Community Education through Access Cable Television.