Assessing the Pace of Cyberchange with TAM
Tzong-Song Wang, Tajen Institute of Technology, Taiwan ; Larry K. Bright, The University of South Dakota, United States
Society for Information Technology & Teacher Education International Conference, in Atlanta, GA, USA ISBN 978-1-880094-52-5 Publisher: Association for the Advancement of Computing in Education (AACE), Chesapeake, VA
Abstract: Cyberchange advocates need to know who supports and resist change. The Technology Acceptance Model (TAM) designed by Davis in 1989 can be useful to measure the pace of receptivity to use of online resources. The TAM measures how individuals and groups perceive the benefits and functions of computer and web resources. As educators and political leaders gauge the rate of social change, it is important to have a knowledge of factors that influence receptivity to use of computing and online resources. The writers used the TAM approach in a study of university students in Taiwan and found that gender, computing skills, and prior experience with computing were the most significant factors to predict acceptance or resistance to change. The TAM concept has excellent utility as a measure to assess and select educators who may contribute to increasing the pace of diffusion of online educational resources.
Wang, T.S. & Bright, L.K. (2004). Assessing the Pace of Cyberchange with TAM. In R. Ferdig, C. Crawford, R. Carlsen, N. Davis, J. Price, R. Weber & D. Willis (Eds.), Proceedings of SITE 2004--Society for Information Technology & Teacher Education International Conference (pp. 1448-1453). Atlanta, GA, USA: Association for the Advancement of Computing in Education (AACE).