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Applying Motivational Analysis in a Web-Based Course

IETI Volume 46, Number 1, ISSN 1470-3297


An important facet of effective Web-based instructional design is the consideration of learning activities to stimulate students' learning motivation. In order to create a motivating interaction environment, the design of motivational strategies to foster student interest in learning is essential. The study employed Keller's ARCS Motivational Model (focusing on Attention, Relevance, Confidence, and Satisfaction) in the design and implementation of a Web-based lesson. Co-operative learning activities and a task-oriented approach were used to augment students' learning motivation. During the implementation process, motivational problems were analysed, and instructional adjustment was made. Various data sources were used in order to assess students' learning and motivation. The ARCS Model was used as the main theme in summarising the motivational approach in the Web-based learning activities. Overall, students were positive about the innovative learning approach. (Contains 7 tables, 1 figure and 1 note.)


ChanLin, L.J. (2009). Applying Motivational Analysis in a Web-Based Course. Innovations in Education and Teaching International, 46(1), 91-103. Retrieved December 14, 2019 from .

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