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International Letters of Social and Humanistic Sciences

Jan 07, 2014 Volume 20, Number

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Table of Contents

Number of articles: 10

  1. Credibility of Celebrity Endorsement and Buying Intentions an Evidence from Students of Islamabad, Pakistan

    Naveed Ahmed, National College of Business Administration, Pakistan; Omer Farooq, Bahaudin Zakariya University, Pakistan; Junaid Iqbal, Muhammad Ali Jinnah University, Pakistan

    Celebrity Endorsement has become one of the important tools in advertisement persuading customers. No study has been yet conducted in Pakistan to measure the impact of credibility of celebrity on... More

    pp. 1-13

  2. The Relationship between Working Capital Management and Profitability: Evidence from Pakistan

    Nadeem Iqbal, Bahauddin Zakariya University, Pakistan; Naveed Ahmad, Indus International Institute DG-Khan, Pakistan; Zeeshan Riaz, Baha Uddin Zakariya University, Pakistan

    In this paper secondary data is used for analysis of working capital on profitability. In this research paper we take working capital as independent variable and net operating profit as dependent... More

    pp. 14-25

  3. Ownership and Capital

    Jacek Tittenbrun, Adam Mickiewicz University, Poland

    The paper sets out to explore the relationship between two key economic concepts. To begin with, the notion of economic ownership is examined, leading to a distinction of two basic approaches. A... More

    pp. 26-48

  4. Dogmata which Crossed the Inter-War Publications from Oltenia

    Cristina Pretorian, Carol I High School, Romania; Dan Ionescu, Nicolae Titulescu High School, Romania

    The research starts from a previous incidental acknowledgement concerning persisting of certain dogmata in the history of press; it aims to investigate the emergence of the dogmata in inter-war... More

    pp. 49-56

  5. Factors Influencing the Characteristics of a Good Teacher with a Degree in Management & Accounting Course - Islamic Azad University Ghorveh

    Morteza Ziaee, Islamic Azad University, Iran (Islamic Republic Of)

    Today, the most important factor that plays a role in educating students. Will be attending, so centers Education of their professors revealed the suitability of a set-up and evaluation of the... More

    pp. 57-65

  6. Service Quality, Perceived Value and Customer Satisfaction as Determinant of Airline Choice in Nigeria

    Mukarramah Modupe Adeola, Fountain University, Nigeria; Sulaimon Olanrewaju Adebiyi, Federal University of Agriculture (FUNAAB), Nigeria

    The success of airlines depends majorly on the ability to identify customers" wants and needs, and factor it in the quality service that would meet customers" satisfaction. Thus, there is need for ... More

    pp. 66-80

  7. Geographical Starting Points the Analysis of Current Rural Problems in Montenegro: A Case Study of the Rural Settlement of Gnjili Potok

    Goran Rajović; Jelisavka Bulatović, College of Textile Design

    The paper examines a number of socio-economic and geographical factors of rural settlement Gnjili Potok. Isolated traffic and geographical position adversely affects the economic and social... More

    pp. 81-99

  8. Recognizable Elements of the Mass Communication

    Oprea Valentin Buşu & Oana Cristina Buşu, University of Bucharest, Romania

    The study is focused on understanding and synthesizing of some specificity of mass communication. After reviewing of the relevant opinions concerning the mass communication, on meta-analytic way... More

    pp. 100-107

  9. The Efficacy of Training Life Skills on the Students' Self Esteem

    Mohamad Khaledian & Majid Omidi, Payame Noor University, Iran (Islamic Republic Of); Mandana Sepanta, Isfahan University, Iran (Islamic Republic Of); Mehdi Tavana, University Baghiyatallah, Iran (Islamic Republic Of)

    The current research was conducted with the aim of the efficacy of training life skills on the Payame Noor students' self esteem, Saghez branch. The research population includes all the Payame Noor... More

    pp. 108-115

  10. Emergence, Institutionalization and Professionalization of Romanian Journalism in the 19th Century

    Iulian Bitoleanu, National High School Anastasescu, Romania

    The study investigates the roots of journalism in Romania. First is ascertained the inextricable connection of the Romanian journalism with the European journalism. Then is revealed the delayed... More

    pp. 116-122